Rare Squishmallows

The Definitive Guide to Rare Squishmallows — What Collectors Need to Know

Squishmallows have gone from soft-toy comfort pillows to one of the hottest collectible crazes of the last decade. If you’re curious about rare Squishmallows — which ones are truly scarce, why some sell for hundreds or even thousands, and how to find them without getting scammed — this long-form guide covers everything a buyer or collector would want to know before committing. I’ll explain rarity factors, list the most sought-after models, give practical sourcing and authentication tips, and show how to care for and protect your collection.

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What are Squishmallows? A quick primer

Squishmallows are plush toys created by Kellytoy (distributed by Jazwares). They come in many sizes (commonly 3″, 5″, 8″, 12″, and 16″), with unique character names, “squishy” marshmallow-like texture, and collectible hangtags that list character info and an identification code. Over the years Squishmallows expanded into seasonal drops, retailer exclusives, limited editions, and collabs — and that’s where scarcity and collector value begin. (Background and rarity program info: Jazwares.)

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Why some Squishmallows become “rare”

A Squishmallow becomes rare for one or more of these reasons:

• Limited production runs or numbers — some releases were only made in very small quantities (e.g., limited-edition promos).
• Retail exclusives — characters sold only at a single chain or region (e.g., Canada-only or store exclusives).
• Early/first editions and prototypes — first-wave characters or early runs (older hangtags / different tag art) are collectible.
• Event/special seals — Jazwares’ rarity/limited-quantity seals or special hangtag marks make some drops intentionally scarce.
• Unintended scarcity — items that unexpectedly sold out fast or were pulled from distribution become sought after.
• Condition & provenance — mint condition with original hangtag and packaging is far more valuable than played-with examples.

Because a mix of marketing, distribution quirks, and collector demand drive rarity, values can change quickly — so staying plugged into the community helps.

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Which Squishmallows are considered the rarest? (Notable examples)

Collectors and reference guides repeatedly name a handful of characters as among the rarest. Below are the most frequently cited ultra-rare Squishmallows, with why they’re special and what to look for.

• Jack the Black Cat (limited editions) — often referenced as the single rarest Squishmallow in many lists; some limited editions were produced in extremely small numbered runs (reported example: 500 units). These limited embroidery/tag features identify them.
• Founders Cat / Early prototype cats — early promotional or founder-run plushies are prized because they predate mainstream releases. Provenance (photos, receipts) increases value.
• Bigfoot (certain variants, e.g., white fluffy Bigfoot) — retailer exclusives like Canadian Superstore variants (and unusual colorways) are rare by geography.
• Fania the Purple Owl / certain seasonal variants — widely listed among the top rare/valuable Squishmallows in price guides and roundup articles.
• Axolotl Archie, Blossom the Sheep, and other limited-run characters — appear on multiple curated rare lists and are notable for limited drops, retailer exclusivity, or special edition status.

Important note: multiple pages, guides, and video roundups keep dynamic lists of “top 10” or “top 18” rare Squishmallows — those lists overlap but evolve as new limited editions appear and as sales happen. Use the lists above as a starting point, not an immutable checklist.

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How to identify authentic and valuable Squishmallows

Collectors should authenticate carefully to avoid overpaying for ordinary pieces or getting counterfeit items.

1. Check the hangtag — authentic Squishmallows have printed hangtags with Kellytoy/Jazwares identification, character name, squad, and often a production code. Special limited releases may have additional seals or embroidery.
2. Inspect materials & stitching — real Squishmallows have a distinctive marshmallow-soft plush textile and tight, even stitching. Fake copies often use cheaper fabric and loose seams.
3. Look for retailer marks — exclusives might have unique UPCs or retailer branding (e.g., store-exclusive codes).
4. Provenance & photos — for ultra-rare pieces, ask the seller for original purchase receipts, photos of unopened packaging, and multiple clear shots of the hangtag.
5. Compare to trusted references — use master lists, price guides, and collector databases to match tag art and unique markings.

If a “rare” Squishmallow is being sold at a suspiciously low price, be skeptical: either it’s misidentified, in poor condition, or not the limited variant.

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Storage, care, and display for high-value Squishmallows

To keep resale value or personal enjoyment high:

• Keep original tags attached whenever possible — removing the hangtag lowers collector value.
• Display away from sunlight — direct UV fades fabric over time.
• Dust & clean carefully — spot-clean with mild detergent and air-dry; avoid harsh washing machines for collectible pieces.
• Store in climate-controlled places — heat and dampness can degrade stuffing and fabric. Use breathable storage bins, not sealed plastic for long-term storage.
• Insurance & inventory — for very expensive pieces, photograph, catalogue, and consider insurance or secure storage.

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Collecting rare Squishmallows can be joyful, social, and potentially profitable — but it also requires homework. The items most likely to command high prices are genuinely limited runs, retailer or regional exclusives, and early/founder pieces with verifiable provenance. Use trusted guides and community resources, authenticate carefully, and treat high-value purchases like any other collectible investment: document everything, ask for proof, and buy from reputable sellers or community-trusted sources.